Developing an Article Marketing Strategy for Your Online Business

Developing an unbeatable article marketing strategy is one of the proven methods to increase traffic to your webiste. In this article I will review just a few article marketing strategies and tips which should help you achieve good outcome in less time.

Generally, bringing the proper article marketing strategy into a business is, for most people, a BIG struggle. Many don’t know how to do it or where to start. Let’s review the first strategy, which is very powerful if used accordingly and professionally. It doesn’t matter what your purpose of article marketing is; however, you must have a clear strategy that ultimately leads to results. It doesn’t matter if you are just aiming to get leads, present your business opportunity, sell a product, write reviews for products or are trying to get more visitors to your website, you first need a strategy.

You want to plan a series of articles for ezine, hubpages, squidoo or blogs in your niche. Theoretically, you can submit articles to all the sites during a series. Plan at least 30 – 60 days for a series where you will be creating 25 – 50 articles. You can write 1, 2, 3, 4, 5 or whatever your goal is each day. Target keywords that are bringing you visitors from Google. Use Google’s free keyword tool to find appropriate and valuable keywords for your niche and topic. Pay close attention to your keyword selection; it is the most important factor when it comes to driving traffic to your website. Your writing skills and grammar can be excellent, but if you lack keyword research you won’t drive any visitors to your website through search engines. Make your own weekly and monthly plan for the subjects and to which sites you submit the articles. This way you can review your work and it will hold you accountable.

Second, you can write one article and submit it to many different article directories. In fact, this article marketing strategy is the key for SEO purposes and getting backlinks from sites. This technique is mostly used by marketers who are aiming to rank their main page, category page, or a post/page of a blog or website. You basically write one article and submit the same article to 10 + article directories. This is one of the most effective article marketing tips to help you gain backlinks fast. Just imagine, if you write two articles per day, submit them to 15 + directories, you will get 60 backlinks! Of course, you will probably get less than 60, because not all directories will accept your articles. But if you just get 2 – 3 links into the article body or the author resource box, you will build a lot of backlinks over time. These links are extremely valuable.

Third, you need to define your niche and passion. Because we are talking about an article marketing strategy which will continue for some weeks if not months or years, you need to be involved in a topic that you love. You want to write freely, openly, and provide value at all times. This is only possible by being present with what you write and HOW you write it.

Your favorite niche might be sports, fishing, or software development. It doesn’t matter what it is, but you have to define your niche. It is a good idea to spend some quality time doing research for your niche before you even start writing any articles. Once that is done and you are 100 % certain about the niche you want to commit yourself to, then it is time to start the content creation process.

If you are new to writing, you might find it difficult to write outside the box at first. Once you have acquired some practice with content creation, the words will flow naturally and you will find it easy to write a 500 word article for example. That’s why you need to choose a topic that you are motivated to write about, so that you find it easier to continue. Don’t write about dogs if you are passionate about horses. Make your decision based on your strengths, tendencies, wishes, desires, and goals.

The only way to be successful with any article marketing strategy is through constant application of new knowledge and development. So subscribe to blogs that publish good content on this topic and keep yourself up to date.

When you start your article marketing campaign try to keep the activity going. Stay focused and complete the task. If you should lack time for writing content yourself, you can try outsourcing some of your work by using an experienced article writing service. On the other hand, If you are a very good writer yourself and you enjoy writing then start your own article writing business and make some money on the side. If you are new to blogging then checkout the how do I start a blog and make money article series